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Insights
Practical notes on applied AI, search visibility, web performance and building digital businesses — from the people doing the work.
seo · 12 September 2023
Google now answers questions directly on the results page. Here is what changes for your website, and what to do about it before your traffic tells you.
ai · 20 June 2023
You do not need an AI strategy before you can use AI. You need one workflow that is slow, repetitive and well understood — and the discipline to start there.
Jean Tan · 7 min read
seo · 8 March 2023
Publishing more pages faster is not a strategy — it is a cost. Here is where AI genuinely helps an organic traffic programme, and where it quietly hurts it.
Claire Chan · 6 min read
ventures · 24 January 2023
We build our own products alongside client work. Here is the process we use, and the three points where most internal ventures quietly die.
Sandra Lee · 6 min read
technology · 15 November 2022
The cheapest quote and the longest feature list are both bad reasons to choose a vendor. Here is what to look at instead.
Sandra Lee · 5 min read
technology · 3 August 2022
Platforms rise and fall. Your domain is the one piece of digital property nobody can take away from you — as long as it is registered properly.
Jean Tan · 4 min read
technology · 5 October 2021
No-code tools let a small team ship in days instead of months. They also have a ceiling. Knowing where it sits is the whole skill.
Jean Tan · 5 min read
company news · 1 June 2021
An addition to our venture portfolio, and a note on why we invest in the companies we also help build.
8 Connect Editorial · 3 min read
technology · 12 May 2021
Three metrics, a lot of noise, and a short list of fixes that account for most real-world improvements.
Claire Chan · 6 min read
company news · 22 December 2020
A note from the team at the close of an unusual year, and what it taught us about working with clients when nothing goes to plan.
8 Connect Editorial · 3 min read
technology · 18 September 2020
Registration numbers are easy. Attendance, participation and follow-up are where online events are won or lost.
Sandra Lee · 5 min read
Insights
Our team writes about what we do every day. Tell us where you are stuck and we will point you at the fastest route forward.
